America falls out of love with Apple and Google
Apple and Google have failed to make the list of the 10 best-perceived brands of 2013 so far in the US.
Apple and Google have fallen out of favour with the American public
Market research from YouGov BrandIndex revealed that neither of the tech
companies had made the cut. Apple
fell from the list in the second half of 2012, which saw Google
placed 10th of 10. Six months on and the search giant has also slipped from
favour, despite its web presence and increasing sales in the Chromebook and
Android markets.
Apple, however, continues to score highly in smartphone customer satisfaction
surveys. Earlier this year, the iPhone was ranked number one in smartphone
customer satisfaction by JD Power and Associates for the ninth consecutive
time. The model scored particularly highly in terms of physical design and
ease of operation, scoring 855 points out of a possible 1,000.
Rival Amazon
makes two appearances in the top 10 as both web retailer and through its
Kindle brand.
So why have both brands fallen out of consumer favour? Google was ranked the
4th best-perceived brand in 2011 before its fall to 10 the following year.
Issues over privacy and the negative coverage and muted reception Google+
received meant the brand lost column inches to rival companies.
Apple has suffered negative publicity in recent months over allegations of
child labour in their supply chain, as well as poor working conditions for
workers inside their Chinese factories.The brand is also to face trial for
damages over fixing the prices of e-books in a reported attempt ro overthrow
Amazon's dominance of the market.
Other brands appearing in the top 10 are food companies Subway and Cheerios, led by positively received helathy eating campaigns, and YouTube, which has emerged as the top brand for LGBT consumers. It released a 'Proud to Love' video promoting its celebration of same-sex Supreme Court verdicts.
Analyzation:
Based on the survey on top Apple and Google is not anymore in the list of the top brands.
But there is a biased in the survey because it does show that all the American people where interview or surveyed. The survey just using bad sampling or just part of the population of America. Probably the people they interview or survey are not Techie savvy. If this are the people (not techie savvy) they interviewed this report would be unreliable and biased. This article is biased because its stated that "America falls out of love with Apple and Google". They should have stated that "Based on the people we surveyed America falls out of love with Apple and Google".
Other brands appearing in the top 10 are food companies Subway and Cheerios, led by positively received helathy eating campaigns, and YouTube, which has emerged as the top brand for LGBT consumers. It released a 'Proud to Love' video promoting its celebration of same-sex Supreme Court verdicts.
Top 10 brands January -June 2013
| 2 | Amazon (29.9) |
| 3 | Subway (29.8) |
| 4 | History (29.1) |
| 5 | Lowe's (26.8) |
| 6 | V8 (26.7) |
| 7 | Walgreens (25.0) |
| 8 | YouTube (24.3) |
| 9 | Kindle (23.7) |
| 10 | Cheerios (23.7) |
Analyzation:
Based on the survey on top Apple and Google is not anymore in the list of the top brands.
But there is a biased in the survey because it does show that all the American people where interview or surveyed. The survey just using bad sampling or just part of the population of America. Probably the people they interview or survey are not Techie savvy. If this are the people (not techie savvy) they interviewed this report would be unreliable and biased. This article is biased because its stated that "America falls out of love with Apple and Google". They should have stated that "Based on the people we surveyed America falls out of love with Apple and Google".
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